We are a small highly specialized design studio that focuses on qualitative and quantitative data-gather methods. From applied ethnography to strategic planning and remote collaboration, Deft UX Design can customize a wide variety of approaches to meet your business needs.
Deft UX Design will create a unique strategic approach based on a multi-dimensional analysis of the research findings for your project. We will examine the business environment, competition, innovative trends, target user needs and define your product's market niche; while setting the groundwork for development.
We evaluate a product by testing it on real users through remote phone interviews, session recordings, and moderated / unmoderated usability testing. We define goals, target users, recruit test subjects, compose surveys, and analyze the results.
Deft UX Design offers full day workshops that provide opportunities for learning the theory, and applied methods in user-centered design ethnography. From strategy to prototyping, our course will provide a clear path for the implementation of these techniques in the field.
We use collaborative project management software to keep UX and Development teams on task to meet sprint deadlines. Our goal is to create products that address the needs of people. Daily meetings, open lines of communication, careful listening skills, and creating a positive environment in which team members feel comfortable expressing themselves, are just some of the tools used in effective leadership.
Initial investment in UX design can significantly reduce costs in the future. UX Design and Design Thinking involve research, analysis, and testing. Therefore, possible usability issues, or problems can be identified prior to development, which is far less expensive.
Key Performance Indicators (KPI) offer the best insights into how users interact with a product. This data is used to quickly determine the success of a product, and it measures the following:
1) Task success rate.
2) Time on task.
3) Search vs. Navigation
4) User error rate.
Some studies have shown that "stock" photos and other graphics add little value to a product. This is because most images are not customized to a particular application nor are they contextualized to facilitate user needs.
Product design is typically regarded as ornamental and focused on making objects look good. In UX, product design revolves around structure and function, as it relates to the needs of users. The toolkit of a good user experience creative is strengthened by solid ethnographic research.
Often questions related to what usability is, as compared to desirability, are brought up in UX design and it is crucial to differentiate the two. A product may look good, but lack utility. Conversely, a product can be useful but lack desirability.
The Neilson Norman Group concludes that there are four levels of user experience:
1) Utility - usefulness of a product.
2) Usability - efficiency, safety, memorability, learnability and satisfaction.
3) Desirability - the user wants to use a product in preference to another.
4) Brand Experience - does the customer feel good about the company.